Human resource marketing, or HR Marketing, is probably a new concept for many businesses. After all, it’s not always that human resources and marketing are linked together. For the uninitiated, HR Marketing is the process of applying marketing practices for human resources. While the definition seems like a simple one, businesses often miss out on the aspects that need attention. Here’s our quick overview of HR Marketing.
Why is HR Marketing important?
Traditionally, the HR departments followed a few standard ways and methods of recruitment. Their role was strictly about hiring and firing people, based on requirements and performance respectively. What was obviously missing is to promote the company as one of the better places to work, and that’s what HR Marketing aims to achieve. If you are a small business or a growing firm that has resource restrictions and cannot afford to pay fat salaries, HR Marketing can help in selling the opportunities to the candidates. Keep in mind that we are not trying to focus on acquiring talent, because that should be an easy job, considering the current job market. HR Marketing is more focused on hiring the best talents and promoting the concerned client as an employer brand.
How does it work?
There are a bunch of agencies that specialize in HR Marketing, and these firms work extensively with HR experts and departments, allowing them to focus on recruitment policies with a more assertive approach. With human resource marketing, you are reaching out to potential candidates in a comprehensive way. A part of it is also about employer branding, which refers to the activities and steps that are taken to promote a company as a ‘great place to work’. Apart from recruitment of top talents, HR Marketing is also focused on talent acquisition. From encouraging communication within the enterprise to creating plans for internal workshops and training, the branch stresses on everything that’s related to acquiring and retaining talent.
If you are keen on using HR Marketing for your business, make sure that you hire a company that specializes in the job. The agency should be experienced and must have concrete and solid ways to attract, engage and retain talent for your business, and all of these aspects should be synced with the goals of your business. Check online right away to find more on HR Marketing and choose the right agency that can help your brand.